One of the most common techniques is integrating keywords into the content that your audience is searching for. Businesses looking for traffic from local users perhaps to increase their store footfall can optimise their SEO to appear on Google’s map pack. This is another area where businesses can obtain highly relevant traffic from people looking

If you do not understand what is said at the initial meeting, ask questions. If despite your questions, you are still not convinced of the SEO consultant's communication skills… it is time to look for another one! If a growth marketer can't explain major algorithm updates that impact online businesses, you are talking to the wrong person. If a ca

For search engines like Google and Bing, their goal is to provide searchers the best, high-quality, accurate, and useful results that match what users are looking for. The beginning part of any SEO strategy should be focusing on making a website that is easy to use, intuitive, and honest. These common SEO mistakes can hurt your chances of getting s

To answer the search intent behind this query, you need to provide details about your marketing agency and the services you provide. Pitch your content to other websites that are interested in your industry, promote it on social media, and generally make sure people can find it. Continue creating quality content by adding pages or blog posts to you

However, none of the queries in the screenshot above represent users who include the location in the query itself. All of these queries are from people who assume that Google will automatically localize their search results. In this example, traffic is spread relatively evenly across three populous cities in Texas . It’s not surprising that place